RISK MANAGEMENT: Understanding the ‘Reptile Theory’

Bill Smith

November 11, 2019

Bill Smith discusses how to protect your company from a frustrating legal trend.

In the book, Reptile: The 2009 Manual of the Plaintiff’s Revolution, Don C. Keenan and David Ball make a case for persuading jurors by appealing to their “reptile brains,” the “oldest” part of the brain and the part responsible for primitive survival instincts. In their books, videos and seminars,…

Register for free unlimited access!

When you register for a FREE account you will receive unlimited access to American Cranes & Transport

  • FREE high value digital reports
  • Presentations from KHL events
  • Videos and magazine archive
  • Subscribe to magazines
  • Register for e-newsletters
  • Webinar recordings

Register now and you won’t miss out on the latest information

Login
MAGAZINE
NEWSLETTER
Delivered directly to your inbox, World Crane Week Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
SUBSCRIBE FOR FREE
CONNECT WITH THE TEAM
D.Ann Shiffler Editor, American Carnes & Transport Tel: +1 512 869 8838 E-mail: d.ann.shiffler@khl.com
Matt Burk VP Sales Tel: +1 312 496 3314 E-mail: matt.burk@khl.com
CONNECT WITH SOCIAL MEDIA